Can I Spot A Trend Or What?

Believe it not, the post just below this one was written last week, well before NPR aired an excellent story this morning about the increase in sales of healthier food in our supermarkets.

NPR reports that more grocery stores are using the same advanced marketing techniques employed by big food companies to steer customers to healthier food. It’s actually in the store’s best interest to do this because it builds customer loyalty (look at the near rabid fans of Whole Foods) and it pushes products that have the highest costs (no store wants to throw out fresh food because it didn’t sell).

Have a listen. It’s interesting.

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